My work can be grouped into 3 categories: Strategic Design, Product Design, and work with Technology. As these largely overlap the majority of my project fall into multiple of these categories and all feature a technological aspect.
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RVC positioning
Overview
Assessing the positioning of Samsungs robot vacuum cleaner offering. By investigating consumer attitudes and associations, a strategy was developed to increase Samsung's market share, while simultaneously establishing the foundation for a new product category.
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Further detail can not be provided due to confidentiality.
Feature Testing
Numerous new features and concepts were developed and tested through a workshop driven approach to better understand what drives excitement and engagement with this product category.
